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Data Privacy
Street Level Data Collection
NAVTEQ has a great respect for privacy and has built extensive protection features into our street level imagery technology, in addition to giving careful consideration to the scope of our data collection.
- Our technology, developed in partnership with Microsoft, includes industry-leading automated software and advanced algorithms used to detect and blur faces and license plates to protect individual privacy; images are published only after blurring
- Our focus is on key commercial areas, public roads and areas with high Search or Point-of-Interest (POI) concentration
- The images captured are the same types that tourists or city residents would take while exploring by bus, car or on foot
- In accordance with each country's requirements, NAVTEQ has also allowed the appropriate government officials and non-government privacy advocates in each country to assess these plans so they feel the privacy of their citizens is being safeguarded
For answers to Frequently Asked Questions regarding street-level imagery collection, please click here. Filming and location dates can be found here.
A means for consumers to report individual image concerns will be coming soon. When available, the information on how to submit requests will be posted on this page.
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